The iPhone 12 will be announced at Apple's fall "Hi, Speed" event that is set to take place on Tuesday, October 13 at 10:00 a.m. Pacific Time. iPhone 12 pre-orders could begin that Friday on October 16, and the first iPhone 12 shipments and an official launch could happen on October 23.
As Apple announced during its July earnings call, the 2020 iPhone 12 models are coming a few weeks later than usual, marking the first time that Apple has introduced new iPhone models in October.
In addition to a delayed October unveiling, there have been rumors indicating that the iPhone 12 and iPhone 12 Pro models will launch at different times. Bloomberg believes Apple will stagger the iPhone launches in 2020, with the more affordable 5.4 and 6.1-inch devices set to ship out ahead of the more expensive Pro devices. Bloomberg believes that some of the new iPhone models could be released later than the iPhone X in 2017 when it launched November 3, which indicates a November timeline for some of the devices.
DigiTimes has suggested the two 6.1-inch iPhone 12 models could come out first in October, with the 6.7 and 5.4-inch models to follow. One 6.1-inch iPhone and the 5.4-inch iPhone are expected to be more affordable devices, while 6.7-inch iPhone and the other 6.1-inch iPhone will be "Pro" devices
Apple in June registered nine unreleased iPhone models in the Eurasian Economic Commission database with the following model identifiers: A2176, A2172, A2341, A2342, A2399, A2403, A2407, A2408, and the A2411. Apple is required to register encrypted devices with the ECC ahead of release in order for them to be sold in Armenia, Belarus, Kazakhstan, Kyrgyzstan, and Russia.
Ahead of the launch of the new iPhone 12 models, production lines at the Foxconn factory assembling the new devices are running "24 hours a day" with holidays canceled and overtime mandatory.
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